Branding Your Nonprofit

Timelines depend on the scope of the projects. A logo and style guide can take a few weeks to finalize and be done simultaneous to a website project. A full rebranding with a name change can take two to three months, depending on the speed of the decision makers.

Options include: -Proposal of names and taglines -Brand positioning -Mission and vision statements -Brand psychology: one-on-one interviews, strategic plan, brand analysis, presentation to stakeholders -Communications or messaging frameworks -Logo mockups & final design in varying colors -Updated visual identity & brand guidelines

Dedication and flexibility are key. No one knows your organization better than you do. This process takes teamwork and lots of decision-making!