What could your nonprofit do with $10,000 of in-kind advertising every month from Google Ads, an online advertising solution from Google? You could recruit more volunteers, attract more donations and share your story with audiences all over the globe. It’s all possible with Google Ads.
People need to know about your cause in order to donate. With Google Ad Grants, you can further your exposure, increase your website traffic and gain donors.
Your campaigns will make more individuals aware of your cause and can link them directly to your nonprofit’s volunteer opportunities.
Every nonprofit has a story behind its vision. With Google Ad Grants you can easily share how your mission came to be and create a lasting impact for future generations.
Once you’ve used the $10,000 for the month your ads will stop showing up on Google. You won’t be penalized or charged more.
Yes, you can run various campaigns at the same time for different purposes. One campaign might advertise your programming, another a need for volunteers, and a third be dedicated to ongoing fundraising, for example.
Your ads will need to be linked to one (and only one) website domain, which should be the same one that was approved in your initial application.
Google Ads are text-only, keyword-based ads that appear in search results. For more information and a visual example, download our Google Ad Grants guide, above.
The Google Ad Grant is a $10,000/month grant to be used on the Google Ads platform. The grant acts as a monthly credit that recipients can use exclusively for ads on Google. The grant and paid ads use the same Google Ads platform (formerly known as Google Adwords). However, grant recipients’ accounts are held to a stricter set of requirements, as outlined in Google’s Ad Grants Policy Compliance Guide.
Our marketing specialists ensure that your nonprofit meets the requirements to keep your grant valid and available for indefinite use.
The Google Grant maximum is $329 USD a day or $10,000 USD a month.
Applications for the Google Ads program may be rejected if your organization fails to meet the program’s eligibility requirements or the Google Ads account is not correctly configured according to the Account Creation Guide. We ensure that the organizations we partner with are eligible before applying, and we resolve any issues you may experience with your application.
Most applications will be reviewed within 10 business days. If Google requests additional information, we’ll handle the follow-up. You’ll be able to check the status of your application at any time by signing into your Google for Nonprofits account. Once you’re approved we’ll be able to go live with your campaigns.
We complete the grant process on your behalf, ensuring any issues flagged by Google are resolved.
We help manage your $10,000 monthly grant to ensure maximum impact.
We conduct research to determine which keywords are the best match for your audience.
We create compelling ads that get you the highest possible Click Through Rate and traffic to your landing pages.
We send you monthly reports detailing your campaign’s performance and grant impact.
We’ll audit your landing page and offer improvement tips to help maximize your campaign potential.
No refunds upon cancellation of subscription. All cancellations of the monthly plan during the first six (6) months of the subscription will be subject to a cancellation fee of six (6) months of monthly fees less the number of months already paid.