Expert Google Ad Grant Management Services for Nonprofits
Google Ad Grant Management by Sixth Sense Facility helps nonprofits maximize their free $10,000/month Google Ads budget to drive visibility, attract donors, and increase engagement. Our expert team manages every aspect of your grant — from campaign setup and keyword research to ad copywriting and performance reporting — ensuring your nonprofit achieves measurable impact across the U.S. and Europe.
Did you know that Google offers
Eligible nonprofits receive free advertising from Google!
What are Google Grants?
Get $10,000 of in-kind advertising each month with Google Ads for your nonprofit organization. Reach more people and share your message with diverse audiences worldwide. Increase your volunteers, donations, and promote your mission effortlessly. Take advantage of this opportunity to expand your reach and amplify your message.
Many nonprofits leave their Google Ad Grants underutilized because effective Google Ad Grant Management requires strategy, expertise, and ongoing optimization. Without proper oversight, campaigns may fail to deliver results or even risk violating Google’s program policies.
According to Google for Nonprofits, organizations that actively manage their grants see higher website traffic, increased volunteer sign-ups, and more donations. With professional Google Ad Grant Management services, your nonprofit can turn this free advertising opportunity into a sustainable growth engine.
We provide a comprehensive suite of Google Ad Grant Management solutions tailored to nonprofits:
Grant Setup & Activation – Ensure your nonprofit meets all eligibility requirements and activates the grant correctly.
Campaign Strategy & Keyword Research – Targeted keywords designed to reach donors, volunteers, and supporters actively searching for your cause.
Ad Creation & Copywriting – Compelling ads that encourage engagement and drive measurable results.
Performance Tracking & Reporting – Monthly reports showing how your campaigns impact traffic, donor actions, and fundraising goals.
Ongoing Optimization – Continuous adjustments, A/B testing, and keyword refinement to maximize every dollar of your grant.
Every step is designed to help your nonprofit get the most from its Google Ad Grant while staying fully compliant with Google’s policies.
Our team has extensive experience providing Google Ad Grant Management for nonprofits, charities, and foundations across the United States and Europe. We understand cultural nuances, donor expectations, and messaging strategies that resonate with Western audiences.
By combining expert Google Ad Grant Management with localized insights, we help your organization reach the right supporters at the right time. For guidance directly from Google, see the Google Ads Grant Help Center.
At Sixth Sense Facility, we treat your Google Ad Grant as a strategic asset. We start by understanding your nonprofit’s mission, goals, and target audience. Through workshops, strategy sessions, and performance reviews, we design campaigns that comply with Google’s requirements and drive meaningful outcomes.
Our approach ensures your campaigns are effective, transparent, and aligned with your mission. We don’t just run ads — we provide Google Ad Grant Management that empowers your nonprofit to grow sustainably.
FAQ
Most frequent questions
Once you’ve used the $10,000 for the month your ads will stop showing up on Google. You won’t be penalized or charged more.
Yes, you can run various campaigns at the same time for different purposes. One campaign might advertise your programming, another a need for volunteers, and a third be dedicated to ongoing fundraising, for example.
Your ads will need to be linked to one (and only one) website domain, which should be the same one that was approved in your initial application.
Google Ads are text-only, keyword-based ads that appear in search results. For more information and a visual example, download our Google Ad Grants guide, above.
The Google Ad Grant is a $10,000/month grant to be used on the Google Ads platform. The grant acts as a monthly credit that recipients can use exclusively for ads on Google. The grant and paid ads use the same Google Ads platform (formerly known as Google Adwords). However, grant recipients’ accounts are held to a stricter set of requirements, as outlined in Google’s Ad Grants Policy Compliance Guide.
Our marketing specialists ensure that your nonprofit meets the requirements to keep your grant valid and available for indefinite use.
The Google Grant maximum is $329 USD a day or $10,000 USD a month.
Applications for the Google Ads program may be rejected if your organization fails to meet the program’s eligibility requirements or the Google Ads account is not correctly configured according to the Account Creation Guide. We ensure that the organizations we partner with are eligible before applying, and we resolve any issues you may experience with your application.
Most applications will be reviewed within 10 business days. If Google requests additional information, we’ll handle the follow-up. You’ll be able to check the status of your application at any time by signing into your Google for Nonprofits account. Once you’re approved we’ll be able to go live with your campaigns.
How We Help!
Pricing Plan
Are you interested in Google Ads? Find the plan that’s right for you.
Starter
- Regional or National Campaigns
- Initial Account Setup or Existing Account Audit
- Initial Landing Page Consultation with Recommendations
- Keyword Research and/or Analysis for up to 100 keywords
- SEM Management and Optimization for Grant Retention
- Account Management Support
- Monthly Account Health Check Point
- Monthly Performance Report
- Maintenance of up to 3 Active Campaigns per month, adding up to 3 Ad Groups with 2 Ads per group each month
- Complete Grant Application Process (given Google’s basic eligibility criteria; read more at https://www.google.com/grants/eligibility/)
Premium
- Multilingual National or International Campaigns (Spanish, French)
- Initial Account Setup or Existing Account Audit
- Initial Landing Page Consultation with Recommendations
- Keyword Research and/or Analysis for more than 200 keywords
- Dedicated SEM Account Manager
- SEM Management and Optimization for Grant Retention
- Google Tag Manager and Google Analytics Dual Implementation (Up to 5 Tags)
- Marketing Science, including split testing and A/B testing
- Content Advisor (copywriting not included)
- Access to an Interactive Data Dashboard
- Monthly Account Planning (Conversion tracking, Data Analysis)
- Monthly Account Health Check Point
- Monthly Performance Call + Report
- Micro-site Management (Up to 4, pending Google’s policy)
- Retargeting Campaigns, including audience creation and management
- Complete Grant Application Process (given Google’s basic eligibility criteria; read more at https://www.google.com/grants/eligibility/)
- PLUS Facebook/Instagram Consultation (one-time Business Manager audit)
Still Have Questions?
Contact Sixth Sense Facility today to discover how our services can increase visibility…”
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